by Nic Natarella | Dec 19, 2013 | Advertising, Commercial, Copywriting
This past week, the world has been honoring the life of Nelson Mandela. As I was looking for some of the more poignant quotes of his, I stumbled across one that should strike to the core of your advertising. I’m sure Mr. Mandela didn’t apply it in this...
by Nic Natarella | Dec 2, 2013 | Commercial, Copywriting
There is a billion-dollar, MBA in marketing at your fingertips. There are advertising secrets, marketing tips, copywriting tricks, advertising lessons at your disposal. It can propel your company or business past your competition – if you’re willing to...
by Nic Natarella | Nov 26, 2013 | Ad of the Day, Commercial, Copywriting
Instructions from the salesperson: *** Client is looking for a completely out of the box script/spot using the personification of a turkey talking about his Thanksgiving blues. The turkey would say something like “Life’s Short. Eat More Jet’s”...
by Nic Natarella | Nov 6, 2013 | Ad of the Day, Commercial, Copywriting
Watch this ad: Lego Christmas Ad Now, tell me: How many times did they say “lowest prices”, “knowledgeable staff”, and “convenient location”? Did they say, “family owned and operated since 19__”? Did they say,...
by Nic Natarella | Sep 9, 2013 | Commercial, Copywriting
I’ve talked about this before – I’ve talked about it a lot! – and today I received a great example I’d like to share with you. I don’t know if this was written by the sales person or the client, and I’ve changed the name of...
by Nic Natarella | Aug 19, 2013 | Commercial, Copywriting
Sales is one-on-one. Radio advertising is the same thing, just one-to-50,000. Matt Sunshine writes in Radio Ink Magazine – “Stop Talking About Yourself.” When it comes to your radio commercials, are you talking about how great my life is going to be...
