by Nic Natarella | Aug 16, 2013 | Commercial, Copywriting
We’ve talked about cliche’s and bragging in commercials. Here is a fun tool that should help you keep on track. The Carlin Ad-Speak Calculator: How Well Does Your Copy Stack Up? from...
by Nic Natarella | Aug 12, 2013 | Commercial, Copywriting, Industry
I’m sitting here watching TV at 2pm on Saturday, August 10th, 2013. As I head to the frig to refill my drink, here’s what I hear: Dubstep music is playing as I dance down the hall to the kitchen. I guess I’m too old. I am so not into dubstep. Salonpas JetSpray...
by Nic Natarella | Aug 1, 2013 | Commercial, Copywriting
WARNING: There’s gonna be a lot of dead sacred cows all over your screen. In order to make room for the good stuff, we first have to take out the garbage. Proceed at your own risk. As soon as your commercial starts, thousands of listeners are defensively...
by Nic Natarella | Jul 29, 2013 | Commercial, Copywriting
Today I’m going to get back to basics of radio copywriting. Your Address. Your physical, postal address. If… You are a retail establishment Your goal is to get people in the door The overwhelming majority of your sales are recorded at the cash register...
by Nic Natarella | Jul 25, 2013 | Commercial, Copywriting
Is there something about your product or service that most people would not find too appealing? Put a spotlight on it! And I’m not talking about being flippant or sales-sleezey about it, either. Car dealerships use it all the time. The dealerships that are on...
by Nic Natarella | Jul 11, 2013 | Commercial, Copywriting
Think of it from your customer’s perspective: If they need to buy whatever you’re selling, are they going to listen to your bragging? Or are they going to listen to a friend who is recommending someone else? Chances are, they’ll listen to their...
