There is a billion-dollar, MBA in marketing at your fingertips.
There are advertising secrets, marketing tips, copywriting tricks, advertising lessons at your disposal. It can propel your company or business past your competition – if you’re willing to dig just a little bit.
Here is a list of some worldwide brands just off the top of my head:
Some are higher in the world than others, some are higher in their own category than their competition – but it’s safe to say, you know each one of these brands, right?
Each year, these companies and many others, spend billions of dollars on research, advertising, marketing, websites, TV, radio, social media, promotions and events, etc. Some of it is good, some of it isn’t good.
But suffice it to say – they’ve done more right than wrong and that has put them where they are today.
The ads for these global brands are available, free for you to study, decipher, analyze, critique, pick apart and ultimately apply the lessons to your business.
Does that sound anything like a Coca-Cola ad you’ve ever heard? Absolutely not. But I’m sure there are a lot of those lines you have heard in other radio ads: Ads for your friend’s businesses. Ads for your competition. Dare I say…you’ve had those lines in your ads?
Gut Check: If Coca-Cola wouldn’t write an ad like that…why are you doing it to yourself?
If that question didn’t cause the slightest “ouch!”, then you really don’t need to be reading this blog. But if you can admit I’ve just opened your eyes to a whole new world of advertising – free for the learning – I’ve done my job.
I’m not telling you to take one of their ads, cut out their name and put your business in it’s place. That’s illegal, plagiarism, and down right stupid. It would be the equivalent of “eating for a day.”
On the other hand, if you can listen to the words, understand the principles and techniques behind the ads – my friend, you have acquired a billion dollar education without spending a single dollar. THAT would be the equivalent of “learning how to fish.”
Check out the:
Those are just a handful of great ads that happen to be a few of my favorites. You’ll find many others throughout this blog that I’ve mentioned in other posts.
So, that’s the first lesson in your new advertising education. What did you learn?
If you learned something new from any of those ads, post your comments below. And if you have a friend who also owns a business, pass this article along to them – so they can add their perspective to the class.