by Nic Natarella | Jul 25, 2013 | Commercial, Copywriting
Is there something about your product or service that most people would not find too appealing? Put a spotlight on it! And I’m not talking about being flippant or sales-sleezey about it, either. Car dealerships use it all the time. The dealerships that are on...
by Nic Natarella | Jul 11, 2013 | Commercial, Copywriting
Think of it from your customer’s perspective: If they need to buy whatever you’re selling, are they going to listen to your bragging? Or are they going to listen to a friend who is recommending someone else? Chances are, they’ll listen to their...
by Nic Natarella | May 10, 2013 | Commercial, Copywriting
It’s experiment time today! Take four bean bags (or anything soft and harmless if thrown) and stand about 20′ away from your vict…um, er, associate presenter. Yeah, “Associate Presenter”. . . that’s good. Now, toss a bean bag to...
by Nic Natarella | Jan 14, 2013 | Commercial, Industry, Uncategorized
Years ago, I was the Creative Services Director for a cluster of radio stations just outside Nashville. There was one week in my career, I almost quit radio for completely polar reasons. Incident #1: The Idiot I’m driving through town, listening to the...
by Nic Natarella | Dec 17, 2012 | Commercial, Copywriting
There is a standard quote in advertising, attributed to John Wannamaker – “Half the money I spend on advertising is wasted. The problem is, I don’t know which half.” As a small or medium sized business owner…do you feel that way, too? It...
by Nic Natarella | Dec 10, 2012 | Commercial, Copywriting
Just last week I got a request to do a voice over for a fitness facility/gym/whateveryouwannacallit. (Is it obvious I don’t work out?) One of the “new” features of this particular facility is a barefoot workout routine – complete with a...
