by Nic Natarella | Dec 6, 2012 | Commercial, Copywriting
Whenever planning a radio commercial or campaign for a client, we start with an interview. Through the course of the interview, I will ask “Who is your competition?” to which, every business owner proudly proclaims, “We’re so good, we...
by Nic Natarella | Nov 16, 2012 | Commercial, Copywriting
If you’ve spent any amount of time around radio advertising or radio commercials, at some point you’re going to stumble across the phrase “theater of the mind.” Copywriters, producers, on-air personalities will use the phrase “theater of...
by Nic Natarella | Oct 29, 2012 | Commercial, Copywriting
I remember when I first became the Creative Services Director at a five-station cluster. It was kinda like when you miss the meeting and they make you president of the committee. Back then, I had no idea how to write a commercial. I had read and produced tons of...
