by Nic Natarella | Dec 13, 2013 | Ad of the Day, Commercial, Industry
This is from the: “Advertising can make you go awwwww” files. Cancer Patients Given Outlandish Makeovers to Help Take Their Mind Off the Disease |...
by Nic Natarella | Oct 2, 2013 | Industry
Naturally, if I say how great radio is, you’re going to view it with a little skepticism. I understand that. So…don’t take it from me. Take it from Benjamin...
by Nic Natarella | Aug 12, 2013 | Commercial, Copywriting, Industry
I’m sitting here watching TV at 2pm on Saturday, August 10th, 2013. As I head to the frig to refill my drink, here’s what I hear: Dubstep music is playing as I dance down the hall to the kitchen. I guess I’m too old. I am so not into dubstep. Salonpas JetSpray...
by Nic Natarella | Jan 14, 2013 | Industry
I have spoken about radio and their traditional self-definition of being in the music business. Radio needs to open it’s eyes and realize it is in the advertising business. Well, it looks like someone has figured it out: Univision. If they make this...
by Nic Natarella | Jan 14, 2013 | Commercial, Industry, Uncategorized
Years ago, I was the Creative Services Director for a cluster of radio stations just outside Nashville. There was one week in my career, I almost quit radio for completely polar reasons. Incident #1: The Idiot I’m driving through town, listening to the...
by Nic Natarella | Dec 20, 2012 | Industry
Too often we get tunnel vision – or as Roy Williams puts it, if you sell wine, you’re “inside the bottle.” If customers/clients flocked to you, based solely on your product or service, you should set up vending machines, sit back and watch your...