407.734.3638 nic@nicnatarella.com

Uh, oh…somebody gets it.

I have spoken about radio and their traditional self-definition of being in the music business.  Radio needs to open it’s eyes and realize it is in the advertising business. Well, it looks like someone has figured it out:  Univision. If they make this...

It’s Not Just Your Product Or Service

Too often we get tunnel vision – or as Roy Williams puts it, if you sell wine, you’re “inside the bottle.” If customers/clients flocked to you, based solely on your product or service, you should set up vending machines, sit back and watch your...