by Nic Natarella | Sep 9, 2013 | Commercial, Copywriting
I’ve talked about this before – I’ve talked about it a lot! – and today I received a great example I’d like to share with you. I don’t know if this was written by the sales person or the client, and I’ve changed the name of...
by Nic Natarella | Aug 19, 2013 | Commercial, Copywriting
Sales is one-on-one. Radio advertising is the same thing, just one-to-50,000. Matt Sunshine writes in Radio Ink Magazine – “Stop Talking About Yourself.” When it comes to your radio commercials, are you talking about how great my life is going to be...
by Nic Natarella | Aug 16, 2013 | Commercial, Copywriting
We’ve talked about cliche’s and bragging in commercials. Here is a fun tool that should help you keep on track. The Carlin Ad-Speak Calculator: How Well Does Your Copy Stack Up? from...
by Nic Natarella | Aug 12, 2013 | Commercial, Copywriting, Industry
I’m sitting here watching TV at 2pm on Saturday, August 10th, 2013. As I head to the frig to refill my drink, here’s what I hear: Dubstep music is playing as I dance down the hall to the kitchen. I guess I’m too old. I am so not into dubstep. Salonpas JetSpray...
by Nic Natarella | Aug 1, 2013 | Commercial, Copywriting
WARNING: There’s gonna be a lot of dead sacred cows all over your screen. In order to make room for the good stuff, we first have to take out the garbage. Proceed at your own risk. As soon as your commercial starts, thousands of listeners are defensively...
by Nic Natarella | Jul 29, 2013 | Commercial, Copywriting
Today I’m going to get back to basics of radio copywriting. Your Address. Your physical, postal address. If… You are a retail establishment Your goal is to get people in the door The overwhelming majority of your sales are recorded at the cash register...
