by Nic Natarella | Aug 1, 2013 | Commercial, Copywriting
WARNING: There’s gonna be a lot of dead sacred cows all over your screen. In order to make room for the good stuff, we first have to take out the garbage. Proceed at your own risk. As soon as your commercial starts, thousands of listeners are defensively...
by Nic Natarella | Jul 29, 2013 | Commercial, Copywriting
Today I’m going to get back to basics of radio copywriting. Your Address. Your physical, postal address. If… You are a retail establishment Your goal is to get people in the door The overwhelming majority of your sales are recorded at the cash register...
by Nic Natarella | Jul 25, 2013 | Commercial, Copywriting
Is there something about your product or service that most people would not find too appealing? Put a spotlight on it! And I’m not talking about being flippant or sales-sleezey about it, either. Car dealerships use it all the time. The dealerships that are on...
by Nic Natarella | Jul 17, 2013 | Uncategorized
I’m writing this on a Wednesday. Across America, people are walking into work today, and invariably, someone they work with is strolling in and shouting at the top of their lungs… “What day is it!? Anybody guess what day it is?” They...
by Nic Natarella | Jul 11, 2013 | Commercial, Copywriting
Think of it from your customer’s perspective: If they need to buy whatever you’re selling, are they going to listen to your bragging? Or are they going to listen to a friend who is recommending someone else? Chances are, they’ll listen to their...
