by Nic Natarella | May 10, 2013 | Commercial, Copywriting
It’s experiment time today! Take four bean bags (or anything soft and harmless if thrown) and stand about 20′ away from your vict…um, er, associate presenter. Yeah, “Associate Presenter”. . . that’s good. Now, toss a bean bag to...
by Nic Natarella | Jan 14, 2013 | Industry
I have spoken about radio and their traditional self-definition of being in the music business. Radio needs to open it’s eyes and realize it is in the advertising business. Well, it looks like someone has figured it out: Univision. If they make this...
by Nic Natarella | Jan 14, 2013 | Commercial, Industry, Uncategorized
Years ago, I was the Creative Services Director for a cluster of radio stations just outside Nashville. There was one week in my career, I almost quit radio for completely polar reasons. Incident #1: The Idiot I’m driving through town, listening to the...
by Nic Natarella | Dec 20, 2012 | Industry
Too often we get tunnel vision – or as Roy Williams puts it, if you sell wine, you’re “inside the bottle.” If customers/clients flocked to you, based solely on your product or service, you should set up vending machines, sit back and watch your...
by Nic Natarella | Dec 17, 2012 | Commercial, Copywriting
There is a standard quote in advertising, attributed to John Wannamaker – “Half the money I spend on advertising is wasted. The problem is, I don’t know which half.” As a small or medium sized business owner…do you feel that way, too? It...
