by Nic Natarella | Aug 19, 2013 | Commercial, Copywriting
Sales is one-on-one. Radio advertising is the same thing, just one-to-50,000. Matt Sunshine writes in Radio Ink Magazine – “Stop Talking About Yourself.” When it comes to your radio commercials, are you talking about how great my life is going to be...
by Nic Natarella | Aug 19, 2013 | Uncategorized
You’d think Coca-Cola would know better. Earlier this week I talked about the importance of having a voice over in your TV commercial – just because you’ve created a TV commercial, doesn’t mean I have to watch it. I could: Go to the bathroom....
by Nic Natarella | Aug 16, 2013 | Uncategorized
My new addiction! I DVR’d it and I’m watching it tonight! No spoilers please! AMC’s Ad Reality Show ‘The Pitch’ Airs New Episode | Agency News – Advertising...
by Nic Natarella | Aug 16, 2013 | Commercial, Copywriting
We’ve talked about cliche’s and bragging in commercials. Here is a fun tool that should help you keep on track. The Carlin Ad-Speak Calculator: How Well Does Your Copy Stack Up? from...
by Nic Natarella | Aug 12, 2013 | Commercial, Copywriting, Industry
I’m sitting here watching TV at 2pm on Saturday, August 10th, 2013. As I head to the frig to refill my drink, here’s what I hear: Dubstep music is playing as I dance down the hall to the kitchen. I guess I’m too old. I am so not into dubstep. Salonpas JetSpray...
