by Nic Natarella | May 10, 2013 | Commercial, Copywriting
It’s experiment time today! Take four bean bags (or anything soft and harmless if thrown) and stand about 20′ away from your vict…um, er, associate presenter. Yeah, “Associate Presenter”. . . that’s good. Now, toss a bean bag to...
by Nic Natarella | Dec 17, 2012 | Commercial, Copywriting
There is a standard quote in advertising, attributed to John Wannamaker – “Half the money I spend on advertising is wasted. The problem is, I don’t know which half.” As a small or medium sized business owner…do you feel that way, too? It...
by Nic Natarella | Dec 10, 2012 | Commercial, Copywriting
Just last week I got a request to do a voice over for a fitness facility/gym/whateveryouwannacallit. (Is it obvious I don’t work out?) One of the “new” features of this particular facility is a barefoot workout routine – complete with a...
by Nic Natarella | Dec 6, 2012 | Commercial, Copywriting
Whenever planning a radio commercial or campaign for a client, we start with an interview. Through the course of the interview, I will ask “Who is your competition?” to which, every business owner proudly proclaims, “We’re so good, we...
by Nic Natarella | Nov 19, 2012 | Copywriting
One of the greatest compliments I’ve ever received was passed on to me by a radio client. It was something their customer said. The client was a jeweler, the product: a designer, baby shoe charm – a really exquisite piece. Something for new mothers and...
by Nic Natarella | Nov 16, 2012 | Commercial, Copywriting
If you’ve spent any amount of time around radio advertising or radio commercials, at some point you’re going to stumble across the phrase “theater of the mind.” Copywriters, producers, on-air personalities will use the phrase “theater of...
