by Nic Natarella | Nov 5, 2012 | Uncategorized
Your success, the success of your business is more important than you will ever know. I mean that quite seriously. Not to flatter you, not to put pressure on you. It is a fact. God has given you an entrepreneurial anointing – your mission field is in the business...
by Nic Natarella | Nov 2, 2012 | Copywriting
This is probably the most common error in most radio commercials. Most businesses will talk about themselves in their commercials. “We’ve got the lowest prices.” “We’ve been business for 35 years…” “We won’t be undersold!” Your business is not...
by Nic Natarella | Nov 1, 2012 | Copywriting
We hear it all the time…features vs benefits, features vs benefits, features vs benefits. The truth is, in most radio commercials (and in most advertising in general) most of what I see and hear focuses on features and not the benefits. Once you convey the...
by Nic Natarella | Oct 29, 2012 | Commercial, Copywriting
I remember when I first became the Creative Services Director at a five-station cluster. It was kinda like when you miss the meeting and they make you president of the committee. Back then, I had no idea how to write a commercial. I had read and produced tons of...
by Nic Natarella | Oct 10, 2012 | Uncategorized
I’ve been accused of having a one-track mind. My wife and daughter often think my only thoughts are about radio and radio advertising. After just a few minutes with me, there’s a good chance you’ll come to the same conclusion…I guess...
