by Nic Natarella | Nov 16, 2012 | Commercial, Copywriting
If you’ve spent any amount of time around radio advertising or radio commercials, at some point you’re going to stumble across the phrase “theater of the mind.” Copywriters, producers, on-air personalities will use the phrase “theater of...
by Nic Natarella | Nov 9, 2012 | Copywriting
Too many times we see the sixty-second limit as confining and we have to put as much information in the radio commercial as we can. Here’s a classic example I received just the other day (the names have been changed to protect the guilty.) It’s the grand opening...
by Nic Natarella | Nov 8, 2012 | Uncategorized
I was looking for a new car. I had no idea what I wanted, I couldn’t afford much, but I needed to replace what I had. After looking at several models and test driving one or two, the salesman told me to take the green one home and bring it back the next day. So,...
by Nic Natarella | Nov 7, 2012 | Copywriting
Most of the radio commercials you hear will be filled with – A laundry list of features: “…most efficient in it’s class…” “…fastest weight-loss supplement…” “…the brightest and lightest ever...
by Nic Natarella | Nov 6, 2012 | Uncategorized
Quiz Time: How many drill bits were bought in America last year? Take a guess. Thousands? Tens of thousands? Hundreds of thousands? I don’t know. I couldn’t begin to guess. Of the millions (?) of drill bits bought in America, I can guarantee you 100%,...
