by Nic Natarella | Dec 10, 2012 | Commercial, Copywriting
Just last week I got a request to do a voice over for a fitness facility/gym/whateveryouwannacallit. (Is it obvious I don’t work out?) One of the “new” features of this particular facility is a barefoot workout routine – complete with a...
by Nic Natarella | Dec 8, 2012 | Uncategorized
It was just after Carroll Shelby died, and I saw a contest on Facebook. TotalCarScore.com was giving away three books covering Carroll Shelby, the Shelby Cobra and Shelby’s influence on the Mustang. I clicked, I opted in, and lo and behold, I won! I received an...
by Nic Natarella | Dec 6, 2012 | Commercial, Copywriting
Whenever planning a radio commercial or campaign for a client, we start with an interview. Through the course of the interview, I will ask “Who is your competition?” to which, every business owner proudly proclaims, “We’re so good, we...
by Nic Natarella | Dec 3, 2012 | Industry
If I may quote Bill Koenigsburg, President, CEO and founder of Horizon Media: “Radio’s Creative Sucks” Back in September 2012, Mr. Koenigsburg hit the nail on the head. Radio’s creative does suck. In his scenario, Mr. Koenigsburg starts with the premise,...
by Nic Natarella | Nov 19, 2012 | Copywriting
One of the greatest compliments I’ve ever received was passed on to me by a radio client. It was something their customer said. The client was a jeweler, the product: a designer, baby shoe charm – a really exquisite piece. Something for new mothers and...
