407.734.3638 nic@nicnatarella.com

I have spoken about radio and their traditional self-definition of being in the music business.  Radio needs to open it’s eyes and realize it is in the advertising business.

Well, it looks like someone has figured it out:  Univision.

If they make this successful, and why shouldn’t they, this could redefine the broadcast clusters and major media owners as we know it.

They have turned the wheel at Univision, and now this behemoth called “broadcast media” is slowly changing it’s heading.