You’d think Coca-Cola would know better.
Earlier this week I talked about the importance of having a voice over in your TV commercial – just because you’ve created a TV commercial, doesn’t mean I have to watch it.
- Go to the bathroom.
- Refill my drink.
- Pop some popcorn.
- Sit down at the computer and check my RSS feeds.
Yes, it’s a touching commercial – wait for the end, very nice – but try this: as soon as you hit play, close your eyes. Did you get the message?
No. No you didn’t.
See the ad here: Coke Wants You to Live Like Grandpa, You Self-Destructive Slob | Adweek.