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You’d think Coca-Cola would know better.

coke_live_like_grandpaEarlier this week I talked about the importance of having a voice over in your TV commercial – just because you’ve created a TV commercial, doesn’t mean I have to watch it.

I could:

  • Go to the bathroom.
  • Refill my drink.
  • Pop some popcorn.
  • Sit down at the computer and check my RSS feeds.

Yes, it’s a touching commercial – wait for the end, very nice – but try this:  as soon as you hit play, close your eyes.  Did you get the message?

No.  No you didn’t.

See the ad here:  Coke Wants You to Live Like Grandpa, You Self-Destructive Slob | Adweek.