by Nic Natarella | Nov 6, 2013 | Ad of the Day, Commercial, Copywriting
Watch this ad: Lego Christmas Ad Now, tell me: How many times did they say “lowest prices”, “knowledgeable staff”, and “convenient location”? Did they say, “family owned and operated since 19__”? Did they say,...
by Nic Natarella | Nov 5, 2013 | Uncategorized
In a recent survey about embracing digital technology, companies admit they don’t have a digital strategy, for the worst reasons: We’ve always done it this way, and We don’t know how. Wow. Click here for a summary of the...
by Nic Natarella | Oct 2, 2013 | Industry
Naturally, if I say how great radio is, you’re going to view it with a little skepticism. I understand that. So…don’t take it from me. Take it from Benjamin...
by Nic Natarella | Sep 9, 2013 | Commercial, Copywriting
I’ve talked about this before – I’ve talked about it a lot! – and today I received a great example I’d like to share with you. I don’t know if this was written by the sales person or the client, and I’ve changed the name of...
