407.734.3638 nic@nicnatarella.com

Emotion vs Logic In Your Radio Advertising

I was looking for a new car. I had no idea what I wanted, I couldn’t afford much, but I needed to replace what I had. After looking at several models and test driving one or two, the salesman told me to take the green one home and bring it back the next day. So,...

What Do Your Customers Really Buy?

Quiz Time: How many drill bits were bought in America last year?  Take a guess. Thousands? Tens of thousands? Hundreds of thousands? I don’t know. I couldn’t begin to guess. Of the millions (?) of drill bits bought in America, I can guarantee you 100%,...

Why is your radio commercial so important?

Your success, the success of your business is more important than you will ever know. I mean that quite seriously. Not to flatter you, not to put pressure on you. It is a fact. God has given you an entrepreneurial anointing – your mission field is in the business...

It’s Not All About Radio Advertising

I’ve been accused of having a one-track mind. My wife and daughter often think my only thoughts are about radio and radio advertising. After just a few minutes with me, there’s a good chance you’ll come to the same conclusion…I guess...