by Nic Natarella | Jul 25, 2013 | Commercial, Copywriting
Is there something about your product or service that most people would not find too appealing? Put a spotlight on it! And I’m not talking about being flippant or sales-sleezey about it, either. Car dealerships use it all the time. The dealerships that are on...
by Nic Natarella | Dec 6, 2012 | Commercial, Copywriting
Whenever planning a radio commercial or campaign for a client, we start with an interview. Through the course of the interview, I will ask “Who is your competition?” to which, every business owner proudly proclaims, “We’re so good, we...
