by Nic Natarella | Dec 2, 2013 | Commercial, Copywriting
There is a billion-dollar, MBA in marketing at your fingertips. There are advertising secrets, marketing tips, copywriting tricks, advertising lessons at your disposal. It can propel your company or business past your competition – if you’re willing to...
by Nic Natarella | Nov 6, 2013 | Ad of the Day, Commercial, Copywriting
Watch this ad: Lego Christmas Ad Now, tell me: How many times did they say “lowest prices”, “knowledgeable staff”, and “convenient location”? Did they say, “family owned and operated since 19__”? Did they say,...
by Nic Natarella | Oct 2, 2013 | Industry
Naturally, if I say how great radio is, you’re going to view it with a little skepticism. I understand that. So…don’t take it from me. Take it from Benjamin...
by Nic Natarella | Sep 9, 2013 | Commercial, Copywriting
I’ve talked about this before – I’ve talked about it a lot! – and today I received a great example I’d like to share with you. I don’t know if this was written by the sales person or the client, and I’ve changed the name of...
by Nic Natarella | Aug 19, 2013 | Commercial, Copywriting
Sales is one-on-one. Radio advertising is the same thing, just one-to-50,000. Matt Sunshine writes in Radio Ink Magazine – “Stop Talking About Yourself.” When it comes to your radio commercials, are you talking about how great my life is going to be...
