by Nic Natarella | Aug 1, 2013 | Commercial, Copywriting
WARNING: There’s gonna be a lot of dead sacred cows all over your screen. In order to make room for the good stuff, we first have to take out the garbage. Proceed at your own risk. As soon as your commercial starts, thousands of listeners are defensively...
by Nic Natarella | Nov 1, 2012 | Copywriting
We hear it all the time…features vs benefits, features vs benefits, features vs benefits. The truth is, in most radio commercials (and in most advertising in general) most of what I see and hear focuses on features and not the benefits. Once you convey the...
