by Nic Natarella | Aug 12, 2013 | Commercial, Copywriting, Industry
I’m sitting here watching TV at 2pm on Saturday, August 10th, 2013. As I head to the frig to refill my drink, here’s what I hear: Dubstep music is playing as I dance down the hall to the kitchen. I guess I’m too old. I am so not into dubstep. Salonpas JetSpray...
by Nic Natarella | Nov 1, 2012 | Copywriting
We hear it all the time…features vs benefits, features vs benefits, features vs benefits. The truth is, in most radio commercials (and in most advertising in general) most of what I see and hear focuses on features and not the benefits. Once you convey the...
