by Nic Natarella | Mar 2, 2015 | Uncategorized
“The ultimate goal is to take over the WORLD!!” Doesn’t everybody think that in the beginning? I’ll just be happy to get the guberment out of social services and let the public (i.e. church, local organizations, global causes) handle it so much...
by Nic Natarella | Dec 2, 2013 | Commercial, Copywriting
There is a billion-dollar, MBA in marketing at your fingertips. There are advertising secrets, marketing tips, copywriting tricks, advertising lessons at your disposal. It can propel your company or business past your competition – if you’re willing to...
by Nic Natarella | Nov 6, 2013 | Ad of the Day, Commercial, Copywriting
Watch this ad: Lego Christmas Ad Now, tell me: How many times did they say “lowest prices”, “knowledgeable staff”, and “convenient location”? Did they say, “family owned and operated since 19__”? Did they say,...
by Nic Natarella | Sep 9, 2013 | Commercial, Copywriting
I’ve talked about this before – I’ve talked about it a lot! – and today I received a great example I’d like to share with you. I don’t know if this was written by the sales person or the client, and I’ve changed the name of...
by Nic Natarella | Aug 19, 2013 | Commercial, Copywriting
Sales is one-on-one. Radio advertising is the same thing, just one-to-50,000. Matt Sunshine writes in Radio Ink Magazine – “Stop Talking About Yourself.” When it comes to your radio commercials, are you talking about how great my life is going to be...
